Agency
Branding details
The formation of the internal agency began a phased approach to develop a new audience experience and to highlight breadth of offerings and key differentiators
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Goals
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Define a sub-brand with a focus on quality and excitement
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Highlight the wide range of offerings available from the in-house agency
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Construct new modules to build a dedicated webpage
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Lay the groundwork for the follow-up stages focused on enhanced website and branding
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Rebrand and create key materials and templates for company wide usage.
Style
The dark themes from the parent brand were given center stage and expanded. Typeface weights and relationships were adjusted for a sharper aesthetic where less copy would be used. Greyscale colors were adjusted and added to work with the dark theme and maintain user comfort in the high contrast environment.
Website
Beyond focusing on key offerings and differentiators, the website needed to achieve two key elements. First, client work needed a strong showcase and second, the ability for a user to view and learn more about key members of the Agency team.
