Yes Marketing
Rebrand details
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Evolutionary brand development maintaining some legacy elements
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Shift perception of the brand with an active, positive focused style
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Develop a modular website build structure
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Standardize marketing assets via new template types
Logo and marks
The YES mark was a legacy element from "Yesmail" and "Yes Lifecycle Marketing" that was kept and given an expanded role in the brand.
Illustration
Continuous line drawings with offset color splashes were chosen to further bring in a human vs mechanical aesthetic.
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These illustrations also allowed for elements of humor and light-heartedness to come through based on the topic.
Website
The Yes Marketing site emphasized white space for clear communication of a large volume of material, services, and reference information. Additionally, that openness allowed for the playfulness, positivity, and style of the brand to reach a maximum effectiveness.
Templates
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A modular, responsive email template system
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Powerpoint template
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RFP template
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Resource templates
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Whitepaper + sell sheet templates
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Asset libraries (Icons, illustrations, product logos, etc)
