Nonprofit
Branding details
The nonprofit space expects a higher level of authenticity and tend to form stronger than average employee/client relationships. No dedicated style or website existed before the brand project with testing showing the audience knowledge level varying greatly.
Goals
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Create a sub-brand that speaks directly to the nonprofit audience
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Visually express the breadth of the nonprofit team's work in the nonprofit space
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Maintain a level of consistency with parent brand
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Promote an environment of inclusion
Style
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Addition of off-whites to the brand palette to soften the coldness of pure white backgrounds.
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Minimal photography stylization or manipulation
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Photography's main focus to connect with viewers emotions
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Geometric patterns added to act as subtle connections to the data portion of the business
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Illustration removed from sub-brand
Website
With no existing learnings to build off of a highly flexible system that could adapt to incoming data was essential. Testing during the build confirmed the initial focus on employees and large, client branded areas.
